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Ashling and IAR team up to launch ARM development kits
ASHLING PRESS ANNOUNCEMENT
Limerick, Ireland, March 11 2003: Ashling Microsystems and IAR Systems, two world leaders in embedded software development tools, have joined forces to produce ARM development kits. IAR's Embedded Workbench Integrated Development Environment is combined with the emulators and evaluation platforms from Ashling to provide a complete toolset for ARM development.
By opting for the development kit, users are assured of an integrated solution that works straight out of the box. The kit contains:
IAR
Embedded Workbench for ARM containing:
"This new cooperation means that ARM developers can quickly utilize the combined Ashling and IAR toolset to reliably design, integrate, debug and validate their ARM-based products" commented John Murphy, Managing Director of Ashling Microsystems. "We're excited at the opportunity to work with IAR in delivering these innovative and powerful kits to the embedded systems community. By integrating our respective products, Ashling and IAR are providing a complete and cost-effective toolset."
"The complete development kits fill a market need for alternative solutions for developers using ARM cores which has been lacking until now" said Jan Beekman, Ashling's Director of Marketing. "The kits fit well with our strategy to be the one-stop shop for developers."
"Our customers represent a large part of the embedded industry. Developers in the 32-bit segment demand more complete packages. With this new exciting combination of IAR tools and Ashling emulators we provide the ARM developers community with a proven, cost-effective and market leading package" said Stefan Fors, IAR's Marketing and Sales Manager.
About
Ashling Microsystems
Ashling Microsystems (founded in 1982) is a privately held international
embedded software development tools company. Ashling designs and manufactures
in-circuit emulators, JTAG/BDM emulators, smart card development tools,
source debuggers, integrated development environments, evaluation and
development boards and software quality assurance tools. Through its close
cooperation with leading semiconductor vendors, Ashling is now a world
leader in the embedded software development tools market. Ashling's semiconductor
partners include ARC International, MIPS Technologies, Philips Semiconductors,
Freescale (Motorola) Semiconductors, NEC, Oki, ARM Ltd. and Infineon Technologies.
Ashling's R&D Center is in Limerick, Ireland. The company's North
America sales and support center is in Sunnyvale, California, with sales
subsidiaries in the United Kingdom and France and distributors throughout
the world. Full details of Ashling's locations and other information are
on the company's web site at www.ashling.com.
By focusing on the embedded systems industry, IAR Systems has reached the position of leading supplier of software development tools for embedded microcontrollers. Since the company was founded in 1983, IAR has worked in close cooperation with the world's major chip manufacturers to develop a wide range of programming tools supporting a large number of chip architectures. The tools today consist of highly efficient C and EC++ compilers in the IAR Embedded WorkbenchT development environment, the device driver wizard IAR MakeApp for graphical configuration and initialization of the chip and creation of complete device drivers, and the IAR visualSTATEŽ graphic programming tool with a patented technology to generate validated and small production-ready code. IAR Systems also provides a total solution for BluetoothT protocol stacks and applications, from development of Bluetooth devices to qualification, using IAR PreQualT. IAR Design Services injects engineering expertise and experience into embedded system projects. It contributes to IAR's mission to reduce the development time for embedded systems and accelerate time-to-market. IAR Systems has offices in the US, UK, Japan, Germany, Denmark, and Sweden. More information is available at www.iar.com.
For further information, please contact:
Jan Beekman,
Marketing Director Ashling Microsystems
E-mail:
Stefan Fors,
Marketing & Sales Manager, IAR Systems
Phone
no: +46 18 16 78 00
E-mail:
IAR Embedded Workbench, IAR C-SPY, IAR MakeApp, IAR visualSTATE and IAR PreQual are
trademarks owned by IAR Systems. The BLUETOOTH trademarks are owned by Bluetooth SIG, Inc.,U.S.A. and licensed to IAR Systems AB. ARM is a registered trademark of ARM Ltd.
All other products are registered trademarks or trademarks of their respective owners.
